FLAY — CAPSULE 01

ButterFlay

CAPSULE 01 08.28.26

YOU HAVEN'T SEEN THE WHOLE THING YET.

THE WAIT IS PART OF IT

DAYS

HOURS

MINUTES

SECONDS

BUTTERFLAY IS LIVE.

JOIN THE WAITLIST DISCOVER FLAY

PRIVATE ACCESS

BE FIRST IN.

The Butterflay Capsule is almost here. Join the FLAY waitlist for first access when the collection goes live.

CAPSULE 01

BUTTERFLAY

WOMEN'S

Women's Black Biker Shorts

LYCRA

$34.99

WOMEN'S

Women's Black Tank Top

BUTTERFLAY

$29.99

WOMEN'S

Women's Black Skirt

CENTER WAIST EMBLEM

$39.99

WOMEN'S

Women's White Crop Top

BUTTERFLAY

$39.99

MEN'S

Men's Oversized White BUTTERFLAY Tee

FRONT + BACK

$49.99

MEN'S

Men's Oversized Acid Wash Blue BUTTERFLAY Tee

FRONT + BACK

$49.99

ACCESSORIES

SKULL CAP

FLAY

$30.00

BUTTERFLAY

BUTTERFLAY Gray Hoodie

EMBLEM FRONT

$69.99

BUTTERFLAY

BUTTERFLAY Gray Joggers

EMBLEM

$49.99

ACCESSORIES

BUTTERFLAY Socks

FLAY

$12.99

LIMITED STACKS

THE OTHER STACKS

THE BUTTERFLAY UNIFORM

— GRAY HOODIE
— GRAY JOGGERS
— Skull Cap

$149.98 $129.99 SAVE $19.99

BUTTERFLAY WOMEN SET

— BIKER SHORTS
— TANK TOP
— SKIRT
— WHITE CROP TOP

$144.96 $129.99 SAVE $14.97

BUTTERFLAY MEN DUO

— WHITE OVERSIZED TEE
— ACID WASH BLUE TEE

$99.98 $89.99 SAVE $9.99

BUTTERFLAY GRAY SET

— GRAY HOODIE
— GRAY JOGGERS

$119.98 $99.99 SAVE $19.99

BUTTERFLAY ESSENTIALS

— SKULL CAP
— BUTTERFLAY SOCKS

$42.99 $39.99 SAVE $3.00

FULL BUTTERFLAY CAPSULE

— ALL 10 PRODUCTS

$407.91 $349.99 SAVE $57.92

THE BRAND

THIS IS FLAY.

FLAY is movement, identity and attitude.

BUTTERFLAY is the next expression.

08.28.26 — 8:28 PM ET

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ButterFlay

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